If there is a PR team promoting Baby Queen’s new single ‘These Drugs’, I am certain I am not part of the demographic they are trying to reach. I am probably much older than any projected fan base. I am almost old enough to be the artist’s father.
That said, I don’t really care because the song writing is good - it’s really good.
I am not of the opinion that all the best years of rock and pop music is behind us. I think we have only just started and Baby Queen is evidence of that. She is the real deal. She weaves lyrical detail into her songs in such a natural artless way. It is marvelous. The imagery is of this time and I am convinced her words will ring true to many other young women who are listening.
Baby Queen is extremely literate and she drops the F Bomb with as much ease as any other word.
‘These Drugs’ feels like it is written from experience. The song is complex, up front and honest about wanting to get clean from a drug habit. There is irony working through the song - there is the courage of delving into the subject matter but also the realisation that, “I told you I don’t need help because I lied to myself.”
This is why projected demographics don’t matter. The song is essentially about human struggle, something that none of us, if we are honest with ourselves, are unfamiliar with.
